phade® is a line of eco-friendly sustainable food-service products. Made from canola oil, they're here to do a job and then disappear.
In 2023, two new straw SKUs were developed for an existing product line, necessitating new packaging to reflect the brand's commitment to sustainability and stand out among competitors. My objective was to create innovative packaging concepts while streamlining the entire product line.
I brainstormed ideas for the inner boxes, cartons, and straw wrappers, emphasizing clean design and product visibility. A key change was redesigning the perforated tear-off box top to be more user-friendly, allowing for smooth removal. I also consolidated the corrugated carton SKUs from 20 to 12 (a 40% reduction) by creating a common case design with essential information printed directly on the carton and using stickers for SKU and item details.
This approach revitalized the phade® brand, reduced packaging complexity, and enhanced user convenience, leading to a more sustainable and efficient solution.
In 2023, the first paper cup lined with phade® was introduced. I was tasked with creating the cup art, hot sleeves, and corrugate boxes. With vital feedback gained from a focus group, I took what was originally a complex cup design and created a clean, modern look - receiving a big thumbs-up from upper management.
By this time, we also needed some new business cards company-wide and I was happy to create those as well; all printed with a contemporary soft-touch feel and rounded corners.
